1 What Is a Market?
Film and television markets are the entertainment industry’s trade shows and like everything else in show business, they tend to be more glamorous, faster paced and much more intimidating than most other business sectors. Following a competitive, annual globe-trotting circuit akin to that of pro golfers, anglers or race car drivers, content providers continent-hop to meet, pitch to and hopefully negotiate face-to-face with financiers, sales agents, distributors and exhibitors from every culture and platform. Whether just initiating the development of a new concept, keeping tabs on active sales campaigns or periodically touching base with relationships solidified over decades, these markets are where fruitful, long-term relationships ...
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