July 2017
Beginner
322 pages
9h 28m
English
Content preview from How to Work the Film & TV MarketsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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1 What Is a Market?
Film and television markets are the entertainment industry’s trade shows and like everything else in show business, they tend to be more glamorous, faster paced and much more intimidating than most other business sectors. Following a competitive, annual globe-trotting circuit akin to that of pro golfers, anglers or race car drivers, content providers continent-hop to meet, pitch to and hopefully negotiate face-to-face with financiers, sales agents, distributors and exhibitors from every culture and platform. Whether just initiating the development of a new concept, keeping tabs on active sales campaigns or periodically touching base with relationships solidified over decades, these markets are where fruitful, long-term relationships ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.