July 2017
Beginner
322 pages
9h 28m
English
Content preview from How to Work the Film & TV MarketsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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22 Develop Key Art
Key art is just that: the key image that serves as the fulcrum for the rest of the marketing campaign. Key art typically refers to a project’s poster or “one sheet” — that one arresting image paired with the perfect title treatment that expresses the genre and tone of the project, often with a tagline hinting at an ironic, thematic plot twist.
Key art is usually associated with the 27" x 40" poster that hangs outside cinemaplexes to lure still-deciding viewers to buy tickets for their specific theater but this same artwork can be seen repurposed on everything from bus benches to billboards to newspaper and magazine ads to commercials. Entire exterior studio walls use key art to advertise their hottest TV shows. Key art unifies ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.