Part V Before Preparation
Every minute you spend planning saves ten minutes in execution.
~Brian Tracy
Now that we’ve surveyed the landscape, let’s talk about how to work these events. Just like production, the better your development and prep, the greater your odds for a more seamless and fruitful execution “on the day.” “The real work happens before the market,” explains Kevin Iwashina, Founder and Managing Partner of Preferred Content. “Sales agents and distributors start their work eight months in advance. Your projects will get the most attention four to eight weeks ahead of the market.” If you have short notice to attend a market ( which shouldn’t happen after reading this book! But, surprise opportunities do arise ), it’s still likely ...
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