July 2017
Beginner
322 pages
9h 28m
English
Content preview from How to Work the Film & TV Markets
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21 Polish Your Pitch and Marketing Materials
Great Title
You never get a second chance to make a first impression.
What’s in a name? Well, everything.
Your title is literally the first words actors, investors, sales agents, distributors and audiences will be exposed to. It defines every expectation. Ideally, it hooks everyone’s curiosity and creates anticipation and desire.
In an ideal world, your title communicates genre, tone and theme. Maybe even protagonist and plot. That’s a lot for a few words to express. Do people get it right away? Is it memorable? Does it conjure the poster? The mood? The trailer? Opening scene or pilot episode? What will make it pop from a long list of VOD titles scrolling by on a screen? In a market catalog? Or on ...
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