35 Denouement1
Films and television programs of all genres, formats and budgets from around the globe churn in and out through the revolving doors of commerce, continent by continent, year after year. Many deals close at each venue during a given event while a great many are negotiated in the gaps in between. The ebb and flow of our industry’s trade is in large measure dictated by this annual market activity.
Whether you are following traditional business practices or macheteing your own unique path, understanding the lay of the land (and its power grid) will help you better analyze which of your projects are best served where, when and why — and at what point during their respective lifecycles they might benefit most from a market presence. ...
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