February 2006
Beginner
416 pages
11h 35m
English

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In this chapter you will learn to: |
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Gathering feedback from your Web site’s visitors can be a valuable way of assessing your site’s success, and can help you build a customer or subscriber database. For example, a business could collect the addresses of people who are interested in receiving product samples, e-mail newsletters, or notifications of special offers.
To receive feedback, you can set up an e-mail hyperlink, as you did in Chapter 5, but an e-mail message is not structured, and the respondents ...
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