6EMPLOYING THE STRENGTH OF SOCIAL LEARNING

Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.

—Daniel J. Boorstin

A STORY TO GET STARTED: THE POWER OF COMMUNITY, FROM BOB

When my mother turned 80 years old, my sisters and I decided to throw her a special family birthday party. As we started sharing different ideas for a gift, we arrived at the notion of a “memory box.” We wanted to surprise her with a keepsake that would help her reconnect with friends and family she has known throughout her life. We decided to try and contact as many people as we could and ask them to record a short audio message on an online Web site. The messages would then be downloaded ...

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