7MANAGING DELIVERABLES WITH CONTENT MANAGEMENT PRACTICES

Anticipate the difficult by managing the easy.

—Lao Tzu

A STORY TO GET STARTED: A TRAIN RIDE EAST, FROM CON

My great grandparents left their small community of Panguitch in southern Utah to travel by train to New York City. They traveled with a group of friends and stopped in Chicago and saw, for the first time, a new-fangled contraption called an automobile. They had read about this new invention, but they now had an opportunity to actually ride in one. When the touring group was back on the train headed further east, they discussed whether the automobile would ever “catch on.” The group took a vote, and it was unanimous: every member of the party concluded that the automobile was a fad ...

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