February 2014
Beginner
1248 pages
62h 25m
English
Originally, critics accused the Internet and e-business of failing to provide the customized service typically experienced in “brick-and-mortar” stores. To address this problem, businesses established mechanisms by which they could personalize users’ browsing experiences, tailoring content to individual users. They tracked each customer’s movement through the Internet and combined the collected data with information the consumer provided, including billing information, personal preferences, interests and hobbies.
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