Section 30.8 Session Tracking
• Personalization (p. 28) makes it possible for e-businesses to communicate effectively with their customers and also improves the user’s ability to locate desired products and services.
• A trade-off exists between personalized e-business service and protection of privacy. Some consumers embrace the idea of tailored content, but others fear the possible adverse consequences if the information they provide to e-businesses is released or collected by tracking technologies.
• HTTP is a stateless protocol—it does not provide information that would enable web servers to maintain state information regarding particular clients.
• To help the server distinguish among clients, each client must identify itself to the server. ...
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