AFTERWORD
INSTITUTIONALIZING JOBSTO BE DONE THINKING
BUILDING THE CAPABILITIESFOR REPEATED SUCCESS
UNDERSTANDING HOW TO USE the Jobs Roadmap to achieve success on a particular project is important. For continued success, however, Jobs to be Done principles need to be accepted more broadly throughout the organization. In 2012, we started working with Cognizant, a B2B technology company that is one of the fastest-growing companies in the Fortune 500. ...
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