3
CURRENT APPROACHESAND PAIN POINTS
HOW CUSTOMERS LOOK ATTODAY’S SOLUTIONS
WE ONCE CAME ACROSS an individual who had made an interesting alteration to his alarm clock. He had added a drop of glue to the top of one of the buttons, creating a slight bump. The problem, as he explained, was that all of the buttons felt more or less the same. This was particularly true as he was reaching blindly above his head in the early hours of the morning after being jarred out of his sleep by the sudden onset of loud music. To make matters worse, 14 of the 15 buttons on the alarm clock would not turn off the alarm. One of those 15 buttons would temporarily quiet ...
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