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Jobs to Be Done
book

Jobs to Be Done

by Stephen Wunker, Jessica Wattman, David Farber
November 2016
Intermediate to advanced
224 pages
4h 13m
English
AMACOM
Content preview from Jobs to Be Done

4

SUCCESS CRITERIA

THE CUSTOMER’SDEFINITION OF A WIN

image ONCE WE UNDERSTAND THE jobs, job drivers, current approaches, and pain points, can we build a product? Oftentimes, no! Stephen discovered this a decade ago, when a large cell phone company read some of the earliest writings about Jobs to be Done and asked that the framework be used to design a next-generation offering. What did jobs tell us about how to make trade-offs between size and durability, battery life and screen resolution, and a large number of other key design decisions? Too little. The company needed to understand how exactly customers defined the successful accomplishment of priority ...

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Publisher Resources

ISBN: 9780814438084