Skip to Content
Jobs to Be Done
book

Jobs to Be Done

by Stephen Wunker, Jessica Wattman, David Farber
November 2016
Intermediate to advanced
224 pages
4h 13m
English
AMACOM
Content preview from Jobs to Be Done

12

EXPERIMENTAND ITERATE

image WE’VE ALL HEARD THE saying “No one ever got fired for buying IBM.” This expression is indicative of a troubling mindset in business: Safe decisions mean job security. The problem is that safe decisions are not necessarily conducive to innovation. Luckily, more and more businesses are encouraging employees to experiment and embrace smart risks.

For example, in 2014 PepsiCo—the parent company for over a dozen well-known chip brands—decided to launch a high-stakes experiment with its Ruffles brand, opting to spend nearly 100 percent of its ad budget on digital.1 In 2013, less than 30 percent of the brand’s ad spending had ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Art of Leadership

The Art of Leadership

Michael Lopp
The Goal

The Goal

Eliyahu M. Goldratt, Jeff Cox
Testing Business Ideas

Testing Business Ideas

David J. Bland, Alexander Osterwalder

Publisher Resources

ISBN: 9780814438084