7
COMPETITION
BECOMING KING OF THE ROAD
AFTER THE SUPER BOWL in February 2013, virtually every business publication had at least one article on the same, simple food item. And it wasn’t a new food item either. The confection in question has been around since 1912, and it looks much the same as it did back then. So what hundred-year-old food was making headlines? It was the Oreo. Four minutes into the blackout of the Super Bowl stadium that year, Oreo’s “You can still dunk in the dark” tweet immediately began attracting attention and sparking conversations about real-time marketing and the future of social media in consumer goods sales.
While it’s ...
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