11
REFRAME YOURPERSPECTIVE
SINCE IT WAS FOUNDED in 1993, Dyson has grown to become a global brand with over $1 billion in annual revenues. How did it happen? The story largely revolves around the company’s founder, James Dyson, who is far from a lifer in the vacuum industry. In fact, his entry into the industry was really the result of immense frustration and a penchant for engineering. In the late 1970s, Dyson was frustrated with the vacuums on the market. Even the best vacuums lost their suction when the bags inside started to get clogged with dust. Rather than sucking up dirt, they mostly pushed it around.
Dyson didn’t study the history of ...
Get Jobs to Be Done now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
