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John Adair's 100 Greatest Ideas for Brilliant Communication
book

John Adair's 100 Greatest Ideas for Brilliant Communication

by John Adair
June 2011
Beginner
226 pages
2h 51m
English
Capstone
Content preview from John Adair's 100 Greatest Ideas for Brilliant Communication

Idea 5: Reciprocity

We cannot live only for ourselves. A thousand fibres connect us with our fellow men; and among these fibres, as sympathetic threads, our actions act as causes and they come back to us as effects.

Herman Melville, author of Moby-Dick

The reason that communication is essentially dialogue and not mono­logue lies very deep within human nature.

In fact, we become persons only in relation to one another – and that entails mutual giving, receiving and sharing. The Bantu-speaking tribes of southern Africa have a word for it: ubuntu. The concept this indicates means literally ‘I am a person because of other persons’. Hence the African proverb: ‘It takes the whole village to raise a child.’

Reciprocity is at the heart of being human. ...

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Publisher Resources

ISBN: 9780857081773Purchase book