June 2011
Beginner
226 pages
2h 51m
English
Five Greatest Ideas for Delighting Your Customers
Idea 96: How to create a delighted customer
If you cannot smile do not open your shop today.
Chinese proverb
An organization needs good two-way communication with its hydra-headed environment: financial institutions, stakeholders, government, local society and the global community, to name but a few of its talking heads.
But the importance for every kind of organization of creating a delighted customer, the direct or indirect purchaser of its products or services, can hardly be overstated.
A huge range of factors can contribute to customer satisfaction, but your customers – both consumers and other businesses – are likely to take into account:
- How well your product or services matches customer ...
