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John Adair's 100 Greatest Ideas for Brilliant Communication
book

John Adair's 100 Greatest Ideas for Brilliant Communication

by John Adair
June 2011
Beginner
226 pages
2h 51m
English
Capstone
Content preview from John Adair's 100 Greatest Ideas for Brilliant Communication

Idea 35: Be concise

Be brief, be sincere, be seated.

US President Franklin D. Roosevelt

If clarity, simplicity and vividness describe the quality of what you say, and truth, beauty and goodness determine the value of what you say, conciseness is about the quantity dimension.

Essentially, conciseness means brevity of expression. In an age conscious of the value of time – ‘time is money’, as US Founding Father Benjamin Franklin said – and of time management, long-windedness is a short-cut to losing the interest of colleagues as well as customers or clients.

Your ability to confine weighty matters to a relatively small space in time calls for almost surgical skills of thought. As the Arab proverb says, ‘Measure the cloth seven times before you cut ...

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Publisher Resources

ISBN: 9780857081773Purchase book