June 2011
Beginner
226 pages
2h 51m
English
Idea 97: The art of building up goodwill
Common sense is not always common practice.
Modern proverb
Some people see their customers as things, economic pawns or statistics on a graph, rather than as people. Wiser business leaders think differently. They understand that the relationship between them and their customers is the cornerstone of sustained business success.
The very word customer implies an incipient relationship. Derived from the word custom, a habitual use or practice, a customer is a person who buys products or services from a shop or business, usually systematically or frequently. If they buy from you just once they are purchasers, not customers.
It is in your interest to build on that embryonic relationship. Turn it into one of ...
