January 2008
Intermediate to advanced
384 pages
10h 10m
English
Content preview from LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for ConversionsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Glossary
- A-B split testing
The simplest form of landing page testing. A new visitor to the page is randomly shown either the original version ("A") or an alternative version ("B").
- above the fold
The portion of a Web page that is see without vertical or horizontal scrolling in a Web browser window.
- affiliate
In online marketing, a company or individual that voluntarily chooses to promote the products or services of another company. Affiliates are paid based only on measurable and trackable tangible actions that result from their promotional activities.
- affiliate program
A performance-based marketing program set up by a company. Affiliates join the program and are compensated based solely on their performance. Typical payment methods include a percentage ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.