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LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions
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LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash
January 2008
Intermediate to advanced
384 pages
10h 10m
English
Sybex
Content preview from LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions

Advance Praise for Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day.

Seth Godin, Author of Meatball Sundae

Today's diverse and ever-changing Internet marketing community can require daily, hourly and even minute-by-minute fine tuning. Tim does an excellent job at explaining common pitfalls, how to avoid them, and how to execute advanced tactics. This book is a must-read for the modern Internet marketer.

Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

A solid, business-focused approach to turning viewers of a website into customers. This is ...

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Publisher Resources

ISBN: 9780470174623Purchase book