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LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions
book

LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash
January 2008
Intermediate to advanced
384 pages
10h 10m
English
Sybex
Content preview from LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions

Acknowledgments

I want to thank Brett Crosby and Avinash Kaushik from Google for getting me into this fine mess. Without their chance intercession, this book would have never come to pass.

My appreciation to the professional team at Wiley/Sybex including Heather O'Connor, Dassi Zeidel, Liz Welch, and Pete Gaughan, who broke in a newbie book author very gently. Special thanks to acquisitions editor Willem Knibbe for having the vision and courage to let me write the book that needed to be written instead of the one that you were originally planning.

I am grateful to the Google Website Optimizer team including Peter Harbison, Ariel Bardin, and Jon Stona for giving the whole landing page optimization field a giant push forward. A special thanks to Tom ...

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Publisher Resources

ISBN: 9780470174623Purchase book