Product or Service Realization ◾ 115
b. When does the organization (or its customers) feel a need to place
orders before they are really needed, for fear that the supplier will
not deliver in time?
c. Which suppliers are afraid that customers will place orders “just in
case” and then cancel if the parts or services are not needed?
d. What techniques does the organization use to avoid suboptimization,
in which each supply chain participant tries to maximize its own
profit at the expense of the others?
e. How does the organization avoid dysfunctional behavior because
of internal transfer pricing conflicts between internal customers and
suppliers? This is the internal analogue of suboptimization.
2. How does the organization communica