November 2017
Beginner to intermediate
290 pages
7h 34m
English
book
Learning Apache Apex
by Ananth Gundabattula, Thomas Weise, Munagala V. Ramanath, David Yan, Kenneth Knowles
Content preview from Learning Apache Apex
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Real-time insights for Advertising Tech (PubMatic)
Companies in the advertising technology (AdTech) industry need to address data increasing at breakneck speed, along with customers demanding faster insights and analytical reporting.
PubMatic is a leading AdTech company providing marketing automation for publishers and is driven by data at a massive scale. On a daily basis, the company processes over 350 billion bids, serves over 40 billion ad impressions, and processes over 50 terabytes of data. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Apex is used for real-time reporting and for the allocation engine.
In PubMatic's ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.