August 2017
Intermediate to advanced
248 pages
5h 59m
English
This book is written by two authors with a passion for helping organizations to grow. We have spent over 20 years researching, teaching and consulting on key account management.
Malcolm is Emeritus Professor at Cranfield University School of Management, as well as being an honorary professor at Warwick Business School.
Malcolm is a graduate in English Language and Literature from University of Oxford, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the bestseller Marketing ...
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