August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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No other vendor has approached us with a similar model as Juniper. It really makes sense to analyse that space from a business perspective.
Vice-President of Business Development, Juniper customer
At the start of the campaign, a cross-functional team was brought together that included the sales team, the chief architect from Juniper for the account, the ABM lead and additional marketing experts from the corporate team. Working together, the key influencers were mapped out and scored based upon existing understanding of the Juniper solutions.
Through discussions with customers in the technology area, it was discovered that the product management teams had not identified the emerging need for a new service with the urgency that was required. ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.