August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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01
Introducing key account management
People often ask us why we have devoted so much time to thinking about key account management. We do so because we know that key account management matters. Companies live or die by their key accounts, and that affects the prosperity of all of us.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.