August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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What helps international growth?
If a key account wants to take a particular supplier into a new market, it is one of the best facilitators of international expansion, as automatically the supplier has a powerful reference site and a secure source of cash flow.
If a key account wants to take a particular supplier into a new market, it is one of the best facilitators of international expansion, as automatically the supplier has a powerful reference site and a secure source of cash flow. Of course, investments must be made to serve the key account’s subsidiary in the new market, but they can also serve to offer extended geographic scope to other key accounts and to serve new prospects in the new market.
The next best facilitator of international ...
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