August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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Reasons to expand internationally
We are constantly being told that globalization is the new normal, but the challenges of doing business in geographically and culturally different markets can never be underestimated.
We are constantly being told that globalization is the new normal, but the challenges of doing business in geographically and culturally different markets can never be under-estimated. One of the most compelling reasons to go global is to meet the demands of a key account. In the period 1995–2005 many major companies rationalized their supplier base and marginalized or dropped suppliers who could only cover one country or region. Supplier rationalization is a constant threat and suppliers are often faced with the reality of supporting ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.