August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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Legal risk
The risks of quasi-partnerships
It is the customer who is normally most sensitive to avoiding ‘lock-in’ to particular suppliers, but suppliers should also beware of ‘lock-in’ to particular customers.
It is the customer who is normally most sensitive to avoiding ‘lock-in’ to particular suppliers, but suppliers should also beware of ‘lock-in’ to particular customers. While tightly formed supply chains with cross-ownership have been quite normal in Japan (keiretsu), in the United States and most Western European countries it would raise concern with legislators about anti-competitive behaviour. If there is no formal joint venture and companies are co-developing products, sharing processes and co-branding offerings, the company secretary ...
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