August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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The future of key account management
We would like to thank our colleagues Dr Rodrigo Guesalaga, Ralph Baillie, Dr Sue Holt, Kate Davies and Dr Ian Speakman whose report ‘The future of key account management’ has provided inspiration for this chapter. We also draw your attention to the appendix to this chapter, which reports on our past predictions for key account management (KAM).
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.