August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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It is worth noting that some customers only track cost savings in a particular fiscal period; next period they expect more. Typically it takes time to effect change (signed-off evidence for your reduced cost). The biggest gains are typically at the front end of your cost-saving initiative, which invariably diminish over time. Beware of contracting to incremental cost savings (year-on-year). They may be unachievable.
Paul Beaumont, Interim Sales Director
The alternative, of course, is meaningful differentiation. However, your differentiation is only really a marketing headline to your key accounts. ‘Best quality ingredients’ and ‘best taste’ position Tasty Pies Ltd versus their competitors, and hopefully marketing, research and development ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.