August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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Hours spent in an account management simulator builds good account managers, able to recognize threats quickly, respond to them correctly and implement the actions effectively and confidently.
Using account management simulations
Implementing an account strategy that has not been battle tested is like sending soldiers into battle with no back-up plan. Strategy is too important to be made up on the fly, lurching from one idea to another, panicking at competitor attacks and failing to hit account management targets because the market or account did not move as we expected.
Simulations help key account teams to practise how to develop and implement an account strategy. This means, rather than just selling more stuff, going back a step and ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.