August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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ABOUT THE CONTRIBUTORS
A book about business challenges needs to be rooted in the experience of people who are making things happen in organizations, day in and day out. We are extremely grateful to the following contributors for sharing their expertise and experience to illustrate points made in this book:
- First of all, a special thank you to Bev Burgess for her guest chapter on account-based marketing. Bev is Senior Vice-President of ITSMA Europe, and leads ITSMA’s global Account-Based Marketing (ABM) practice. ITSMA (Information Technology Services Marketing Association) was established over 20 years ago to lead the way in defining, building and inspiring business-to-business (B2B) services marketing excellence.
- Secondly, to our colleague ...
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