August 2017
Intermediate to advanced
248 pages
5h 59m
English
Content preview from Malcolm McDonald on Key Account Management
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There is an enduring and growing demand for people who understand best practice in KAM and who can imagine even better practice and implement it.
So, we see no immediate signs of the demise of KAM. Arguably, even when people were selling stone tools in return for beads, some customers were perceived to be more important than others. Even if all buying and selling could be designed into artificial intelligence, the fundamentals of KAM would have to be part of the programme. If anything, the increasing interest in professional institutes for consultative selling, and the increasing availability of sales and account management qualifications in higher-education institutions, demonstrates that there is an enduring and growing demand for people ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.