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Managerial Communication
book

Managerial Communication

by Professor Reginald L. Bell, Jeanette S. Martin
September 2014
Intermediate to advanced
268 pages
6h 34m
English
Business Expert Press
Content preview from Managerial Communication

CHAPTER 10

Change Communication

Objectives

After reading this chapter, you will be able to:

1. define change communication;

2. explain change communication strategy in lieu of the management functions;

3. discuss how receptivity to change is possible;

4. dislodge ingrained behaviors in yourself and others so change is possible;

5. lead a change communication process;

6. explain the demands, perceptions, and expectations of change communication.

Introduction

Imagine that you have purchased auto insurance from a leading company for the last 10 years. Another agent, from a competing firm approaches you with an offer the agent says covers a much better broader range of damages than your existing policy—and at half the cost because you are married ...

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Publisher Resources

ISBN: 9781606499726