Managerial Communication

CHAPTER 10

Change Communication

Objectives

After reading this chapter, you will be able to:

1. define change communication;

2. explain change communication strategy in lieu of the management functions;

3. discuss how receptivity to change is possible;

4. dislodge ingrained behaviors in yourself and others so change is possible;

5. lead a change communication process;

6. explain the demands, perceptions, and expectations of change communication.

Introduction

Imagine that you have purchased auto insurance from a leading company for the last 10 years. Another agent, from a competing firm approaches you with an offer the agent says covers a much better broader range of damages than your existing policy—and at half the cost because you are married ...