Managerial Communication

CHAPTER 12

Communication Audits

Objectives

After reading this chapter, you will be able to:

1. describe the purpose and process of a communication audit;

2. determine appropriate communication audit goals and activities;

3. explain how to conduct reliable and valid communication audits;

4. write an effective communication audit report;

5. explain the strategic implications of communication audit results for goal achievement;

6. identify potential pitfalls of communication audits.

Introduction

Organizations routinely evaluate the effectiveness of programs and employees; however, they rarely evaluate the communication that takes place within the firm. Such audits are seldom done, even though communication networks are the mechanism by which employees ...