September 2014
Intermediate to advanced
268 pages
6h 34m
English
Content preview from Managerial Communication
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Objectives
After reading this chapter, you will be able to:
1. describe the purpose and process of a communication audit;
2. determine appropriate communication audit goals and activities;
3. explain how to conduct reliable and valid communication audits;
4. write an effective communication audit report;
5. explain the strategic implications of communication audit results for goal achievement;
6. identify potential pitfalls of communication audits.
Introduction
Organizations routinely evaluate the effectiveness of programs and employees; however, they rarely evaluate the communication that takes place within the firm. Such audits are seldom done, even though communication networks are the mechanism by which employees ...
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