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Managing Enterprise Content: A Unified Content Strategy by Steve Manning, Pamela Kostur, Ann Rockley

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Chapter 3. Assessing return on investment for a unified content strategy

Many organizations have realized return on investment through the implementation of a unified content strategy. Return on investment (ROI) is the anticipated savings to be realized after subtracting the cost of implementing a unified content strategy. The savings are future savings and are used to determine whether implementing a unified content strategy is appropriate for your organization. ROI can and should be calculated on an ongoing basis after implementation to verify predictions and identify additional areas of improvement.

Using a fictitious company as an example, this chapter focuses on where organizations incur costs, how to identify and measure those costs, how ...

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