Managing Enterprise Content: A Unified Content Strategy

Chapter 8. Information modeling

Once you have identified opportunities to reuse content in your organization, you need to “model” the content you plan to reuse. Models formalize the structure of your content in guidelines, templates, and structured frameworks, such as DTDs or schemas. Through information modeling, you identify and document the framework upon which your reuse strategy is based.

Chapter 1 “Content: The lifeblood of an organization,” established that content is the life blood of an organization, and that content is created and used by many independent and often disparate areas of an organization. Walls are erected between content areas and even within content areas, which leads to content being created, and re-created, and re-created, ...