February 2018
Beginner to intermediate
378 pages
24h 41m
English
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End Notes
1: This
Case Study is modeled after an example in the R package “Conjoint
analysis package” by Bak and Bartlomowicz.
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2: Rounding
in the table causes the total to be greater than 10.0, which is the
highest point on the preference rating scale. The actual total utility
determined by the Profiler is 9.94647 which is the number that will
be used below.
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3: The
reason for this is discussed in Chapter 8.
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4: This is modeled after Koppelman
and Bhat (2006).
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5: This section is modeled after
and draws heavily from Koppelman and Bhat (2006).
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6: For more than one, each respondent would be randomly assigned to one of the surveys. The number of viewings per survey would be the sample size divided by ...