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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
book

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

by Jackie Fenn, Mark Raskino
October 2008
Beginner
256 pages
6h 40m
English
Harvard Business Review Press
Content preview from Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

About the Authors

JACKIE FENN is a Gartner Fellow at the IT industry research and advisory company Gartner, Inc., covering emerging technology trends and innovation management. She helps commercial and government organizations spot the trends and innovations that will make a difference to their business, and also guides them in setting up emerging technology groups and processes. Before joining Gartner, Jackie was a principal consultant at service provider Logica in the United Kingdom and the United States, working on knowledge-based systems, speech recognition, multimedia, and interactive television. She’s been a part of the IT industry for over twenty-five years as a practitioner and analyst. She lives in Massachusetts.

MARK RASKINO is a Gartner ...

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Publisher Resources

ISBN: 9781422135129