Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Acknowledgments

As the authors have learned through the course of a two-year writing project, creating a work of this type takes many people in a variety of supporting roles. We would like to thank the following individuals, without whom this book would not have been possible.

Professional writer Kent Lineback is a hidden treasure. He has helped many authors on business books you have either read or heard of. We were privileged to have his support and benefited greatly from his experience, writer’s craft, and critical insight, particularly in composing some of the longer case stories.

Both authors write research reports for a living; nevertheless, we needed guidance on how to craft a book to the high standard that Harvard Business Press (HBP) ...