Five

What It Takes to Master the Hype Cycle

If you can’t describe what you are doing as a process, you don’t know what you’re doing.

—W. Edwards Deming

LET’S START OUR JOURNEY into the world of process with a trip to Pennsylvania Dutch country. Here we find the Old Order Amish, a centuries-old Christian community widely known for its apparent rejection of all things modern. At first glance, the Amish would seem a poor model for our innovation-hungry modern-day corporate cultures, but a closer inspection yields some important insights for our own adoption process.1

Living in settlements concentrated in Pennsylvania, Indiana, and Ohio, Old Order Amish still use horses to pull carriages and farm equipment. They eschew automobiles, radio, television, ...

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