October 2008
Beginner
256 pages
6h 40m
English
book
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
by Jackie Fenn, Mark Raskino
Content preview from Mastering the Hype Cycle: How to Choose the Right Innovation at the Right TimeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Three
Hype Cycle Traps and Challenges
For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.
—Richard Feynman, Rogers Commission Report on the Challenger Crash1
IN 2000, TIM B . JOINED ONE of the major Canadian banks to lead the bank’s e-business strategy. His predecessor had left the bank in the wake of a costly and unsuccessful foray into Internet banking. Its online bank, like most others at the time, hadn’t succeeded in enrolling enough customers quickly enough to pay off the costs of creating and launching the new service.
Tim joined the bank with significant experience in the world of innovation. He rapidly realized that Internet banking was neither product nor service but a channel—that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.