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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Mark Raskino, Jackie Fenn

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Eleven

Future Cycles

Fashions fade, style is eternal.

—Yves Saint-Laurent

AS AN INNOVATION MOVES OUT of the STREET process and into the Plateau of Productivity within the organization, any innovation leader has a choice to make. For this particular innovation, you’ve reached the natural ending of the innovation leader’s task. Whether you are a full-time corporate innovation leader or a line manager dealing with a local innovation, it’s time to look at what’s next.

If you are a line manager, you will almost certainly need to stay involved with the innovation in some capacity. You’ll need to oversee its ongoing usage, refinement, and evolution as one part of your role, even as you start to consider the bigger picture of the changes the innovation ...

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