O'Reilly logo

Observing the User Experience, 2nd Edition by Andrea Moed, Mike Kuniavsky, Elizabeth Goodman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12

Surveys

You may know whom you want as your ideal target audience, but do you know who is actually using your product? Are your actual users the people you imagined while building the product, or are they completely different? You may know some things about which parts of your product are used and what people complain about. But how widespread are those complaints? Are people using your product as anticipated, or are they using it for something else? Unless you can get the opinions of a large section of your audience, you won’t know what makes your product popular (or disliked).

Qualitative techniques such as interviews, think-aloud usability tests, and observational research give you insight into why people do the things they do when ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required