September 2012
Beginner
608 pages
15h 7m
English
Content preview from Observing the User Experience, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 12
Surveys
You may know whom you want as your ideal target audience, but do you know who is actually using your product? Are your actual users the people you imagined while building the product, or are they completely different? You may know some things about which parts of your product are used and what people complain about. But how widespread are those complaints? Are people using your product as anticipated, or are they using it for something else? Unless you can get the opinions of a large section of your audience, you won’t know what makes your product popular (or disliked).
Qualitative techniques such as interviews, think-aloud usability tests, and observational research give you insight into why people do the things they do when ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.