September 2012
Beginner
608 pages
15h 7m
English
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Chapter 14
Others’ Hard WorkPublished Information and Consultants
Not all research must be done from scratch. You can find out about important aspects of your audience without resorting to doing research from first principles. The judicious use of published information and consultants can save time, energy, and (occasionally) money when trying to know your audience and understand how they experience your product. It’s even possible to get information that would not be feasible to collect on your own.
There are a number of reasons for going outside your company walls to acquire audience knowledge. Obviously, you can often save money and time by going to external sources if the information you’re interested in is readily available, but it’s not ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.