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Observing the User Experience, 2nd Edition by Andrea Moed, Mike Kuniavsky, Elizabeth Goodman

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Chapter 16

Automatically Gathered InformationUsage Data and Customer Feedback

In January 2012, Wired UK reported on wooga, an online game company that became hugely successful despite never asking, or even thinking much about, what might be fun for the people who played its games. Almost everything wooga knew about its users came from the “tracking points” embedded in the games. Like road sensors in a highway, these tracking points monitored site usage precisely and comprehensively. Wired’s Tom Cheshire reported that for one wooga game, daily metrics included “the number of users active in the last 24 hours; the number of new users… the proportion of unique users who came from Facebook requests or from links on friends’ feeds; how many batches ...

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