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Observing the User Experience, 2nd Edition by Andrea Moed, Mike Kuniavsky, Elizabeth Goodman

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Index

Note: Page numbers with “f” denote figures; “t” tables; “b” boxes.

0-9

5% standard error, 353b
95% confidence, 353b

A

Actions, 229b
Adaptability, as iterative development benefits, 34
Adobe Connect, 309–310
Advertisers, success criteria for, 24–29
Advertising
recruiting methods using, 103–104
revenue, 25
AEIOU framework, 231–232
Agile software development and user research, 56b–57b
Alibris.com, 78
Alignment diagrams, 518
Amazon, 76–78
American Marketing Association, 122b
American Society for Information Science & Technology, 412
Anonymity, recruiting and, 121–122
Arbitron radio diary, 249–252, 253f
Artifacts, collecting, 236–237
Askildsen, Tormod, 7
Assistant moderator for focus groups, 169, 175
Association for Computing Machinery Special ...

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